Eric May – Media Consultant




One angle per story

Choose only one angle. Follow it through to the end of the story.

Think for yourself. Your opinion is valid. Don’t pay attention to how others have covered the story.

What interests you personally about the story? It will interest your audience just as much.

Who is the story really about? Find who is most directly affected.

Anything remembered by your audience will be about “real people”– not politicians, officials, or big issues.

Know your audience. What does the audience want to know?

Keep your angle narrow. Don’t try to put all the angles into one story.

Be honest with your limitations. No one can know everything about a story. Report only what you know.


A standard: is the angle you chose the one you would tell your best friend?