Eric May – Media Consultant




For news to have an impact on the viewer, it must tell a story.

Big issues, and the actions of officials and politicians are explained more clearly through the experience of the ordinary person affected by them.

1. A story always has three elements:

In narrative terms, the elements are as follows:
Character (“Real Person”) = Beginning
Conflict/Problem (“The Story”) = Middle
Resolution (“Real Person”) = End

In journalism, we add a final element to all stories:

“What’s Next?” advances the story by reporting the next step in the process (there will be a ruling next week, the trial begins in five months, etc.)

2. In your structure, introduce your character first, then the conflict or problem. In terms of political news, the structure is “real people first, politicians second.” 

3. All stories must have a resolution (end). Structurally, this means you must always return to your character at the end of the story to show what happened. The conflict itself can either be resolved, or not.

4. Use “What’s Next”– explain the next step in the process.

5. Storytelling tip: The more human details you show about your characters, the more memorable and “real” they become for your audience.