Eric May – Media Consultant




Science is rich in stories

To find (and tell) a story is compelling for non-technical audiences and people who know nothing, or very little about science or your research.


To tell an effective story for non-scientific audiences, try framing or connecting your research or field to any of these: 

• Humanity and human emotion 
• How ordinary people are affected by big issues
• How ordinary people react to extraordinary situations
• Stories that compel the question, “what if it was me?”
• Something new, unusual, or breaks stereotypes
• An unforgettable image, sound, or moment
• Something that touches their lives directly

Key concept: don’t tell it all at the beginning (like a scientific paper)... tell a story.