Eric May – Media Consultant




Why storytelling works

Stories are excellent tools for expressing complex information in a way that makes sense for audiences.

Stories have the power to draw the attention of your audience. Stories fascinate and resonate because people know the form, recognize it, and like it.

A question: the three parts of a story are...?

If you answered “beginning, middle and end” it's no surprise. 

It's not so important you knew the answer. What’s very important is recognizing that just about everyone you will ever meet knows the answer, too.

That’s why stories work. Storytelling is deep in world culture. Stories are resonant.

Getting information across is a lot easier on your audience if you tell a story.

Click on the links above to find out more about storytelling, and how to develop compelling stories for your own audiences.