Eric May – Media Consultant




Character: who is it about?

Stories are never about big issues. They are always about how an ordinary person is affected by big issues. That person is the character.

Expressed in narrative terms, story structure looks like this:

Beginning = character
Middle = conflict
End = resolution

In this structure, the character is introduced (beginning), the character’s conflict or problem is shown (middle), and finally the character either resolves the problem, or doesn’t (end). 

Who the story is about, not what the story is about

Big issues are best explained to an audience through the eyes of a person who is affected by them. That’s because audiences relate better to stories about people than to issues and information alone. 

Compelling news stories are both emotional and factual

People remember emotions better than they remember facts. 

A story is not a list of facts.

Facts + human emotion = storytelling