why does the news media seem to get the story wrong, so often?

Why does the media seem to be so focused on its own agenda? And why doesn't the media focus more on what you think is important?

Understanding why the media reports what it reports, and why it reports it the way it does, can be confusing. Being interviewed can be stressful, and possibly terrifying.

when you speak to the news media, you actually have two audiences

Communicating effectively means understanding your audience.

While what you say to the news media is intended for the mass audience, your "true" audience is the reporter, and even more importantly, the reporter's boss, the editor or producer. These are the people who decide whether to use what you say, and in what form.

Reporters, editors, and producers have very specific expectations of what stories should be. How well you fulfill these expectations is decisive in how effective your story will come across in the media, and to the mass audience.

For practical methods to understand what the media wants improve your performance, and to tell your own story effectively, click on the links above.



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