What is a story?

Stories are about CHANGE.

No change, no story (otherwise, it’s just a list.)

Here’s a formula:

Character + Conflict = Change or what we learned

The more profound the change for your character, the more memorable the story for the audience.

The emotion we want to inspire in audiences is “what if it was me?”

Powerful stories connect with people by inspiring audiences to ask themselves “what if I was in that situation? How would I react? What would I do?”